The workplace - A Hidden Opportunity
An article from TNS
- There were 478 million meals consumed in the workplace, it is the top outlet out
of home, this is compared to 434 million meals in a restaurant and 410 million
in pubs last year
- The UK labour force is around 30 million, however only 3 million adults will
have a meal in the workplace in an average week
- The workplace is also a growing opportunity, up 24% over the last 5 years. As
working hours are increasing, consumers are looking for quick lunchtime
solution.
The top reason for choosing the workplace is because it is
"conveniently
located".
- Males 16-44 account for 50% of meals consumed in the workplace, however these
consumers have declined their meal consumption vs last year.
Health and Convenience
- Most lunch breaks range from 30 minutes to half an hour so convenience plays a
key role, 21% of meals at the workplace are consumed because they are quick.
However convenience is not the only important driver, meals in the workplace are
3
times more likely to be consumed for health reasons than elsewhere out of
the
home.
- Sandwiches are the top food in the workplace featuring in a third of meals
because it satisfies these drivers. The growing importance of health is not only
isolated to in the home but is also emerging out of the home. Growing foods in
the
workplace include fruit (+22%), soup (+2%), baguettes (+20%) and baked
potatoes
(+58%).
- 48% of snacks in the workplace are vended and this is a £3.8 billion
opportunity.
- Hot drinks are key in the workplace with a 70% share, coffee still accounts for
the majority of units (36%), however hot drinks are losing share to cold,
particularly to mineral water.
Copyright© TNS 2005
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Last reviewed: 24 Mar 2006
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