| The Customer |
 |
At the customer level in their traditional heartland operations, contractors
have come to recognise that their customers are no longer locked into using the
canteen at lunchtime; instead the staff feeding operation has to compete with the
full range of high street offers – Quick Service Restaurants, pubs and
restaurants – which are typically an available choice to the workforce. As a result,
contractors have increasingly come to mirror their high street competition in
terms
of ambience, food offer and price.
A prime example of this is the development, over the last few years of the
Ritazza brand. Compass originally developed this as in-house coffee offering for
selected contracts. It is now widely encountered in public-access locations such
as airports and stations.
top
Last reviewed: 06 Mar 2006
|
|
|
|