Mark Hallums (TNS Business Development Manager) explained that TNS was a leading global provider of market information. It collected, analysed and interpreted information to help its clients better understand the needs and wants of their customers. It provided research, advice and insight on market segmentation, advertising and communications, new product development, brand performance and stakeholder management.

TNS is also one of the leading providers of social and political polling. From its global network, which spans 70 countries, it provides local expertise and knowledge, together with internationally consistent information and analysis to multi-national organisations.